Just because you got tempted by a product packaging and you are like "Oh! I must get this one it looks so good".
Well, product packaging plays an essential role in consumer decision. A product's packaging can help convey many things about the product and the brand. It communicates about what the product can do for its consumers.

Some people might think that product packaging is not as important as the product itself. However, that is just not true. Product packaging plays a significant role as it attracts consumers towards your product. No matter how promising the quality of your product is, you will still need to pack it for it to sell ten times more presentable. Research shows that packaging alone plays a vital part in increasing the visibility of a product, it makes a product more sellable and promotes brand awareness. For instance, think of Tiffany and co. their classic blue box has much more reorganization than the jewelry itself.

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A product's packaging can provide an abundance of information that attracts the consumers towards your product and helps them decide to buy.

There goes a lot in creating custom packaging. Presentable packaging plays a vital role for growing startups as it has a direct effect on sales and the overall brand appearance. If you want your product to sell more and attract more consumers, create custom packaging. Work with suitable colors, logos, and symbols. Almost every product has a logo and symbol nowadays mostly by companies that consider their product as a 'BRAND.' Branded products have more picks than a non-branded product.

Let us list down below some of the ways how packaging can attract more consumers and help increase sales of a product;

Packaging Color Plays an Essential Role
The consumer buying decision depends upon the color used in your product packaging. The color of your product packaging plays a significant role in this aspect. Our brain reacts differently to different colors. You need to choose accordingly. Each color has a different meaning and impact on us. For example, white is the color of peace, and it defines simplicity and purity. Apple chose this color for their packaging, and its one of the most liked brand all over the world. If you have seen Apple's unboxing video, you would know that people all around the world love the packaging. It is really important to keep in mind not to add too many colors in a package as it makes it look less sophisticated and doesn't draw consumer attention to your product.

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Name Your Product Wisely
Naming a product plays a key role in consumer buying decision. Having a clever name will help increase sales of your product. Choose a smart name that is short and connects to the product's purpose, can be easily pronounced, spelled and memorized.

Packaging Creates Brand Recognition
Think about all of your favorite brands. The one thing they all have in common is they all are recognizable. Over the years brands like PEPSI, COKE, and many others did not change their logo or anything. They did do some changes in the look of the bottle and some other details, but one thing that remained was that they stayed true to their original look and that is why it is a highly recognized brand all over the world. While many brands that changed their logo, colors and design faced a huge backlash from the consumers after making this big change.

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Targeting Your Consumers
When you create custom packaging, it can be highly beneficial for you to reach out to your target consumers. Different designs, pictures or colors can attract more consumer than usual, and thus it will make your product stand out from others.

Presentable and good packaging is one of the best approaches that can help make your marketing and sales much more successful. The packaging of a product also differentiates one brand of product from another brand of product.

It has become really important nowadays to be extra vigilant on how your product should be packed and sold.

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