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‘Promo’ Month for Johnsons Toyota Liverpool
St Helens Town are continuing to develop their partnership with the club’s Main Sponsor Johnsons Toyota Liverpool; this time courtesy of a ...
... month-long social media promotional campaign aimed at raising the profile of both businesses.
Town launched a new Pitchero website in November and have since been adding archive content as well as keeping supporters and sponsors up to date with the latest club news, reports and photographs.
From Monday 13th January through to the 16th February the club's website will see additional coverage of the club’s main sponsor and provide direct links to all the Johnsons Toyota Liverpool new and used car deals as the dealership looks for a big push in the build-up to the launch of the ‘14-plate’.
The club will also be promoting the Bootle based main sponsor via their twitter account (@sthelenstownfc) which has close to 2500 followers as well as the Town Facebook page .
Club Chairman John McKiernan said, ‘For a number of seasons we’ve had massive support from Johnsons and we’d like to think it’s been a beneficial partnership but we can’t rest on our laurels and we’re always looking for ways to promote our sponsors.
‘The club has seen the huge benefits of social media this season and when Johnsons approached us it seemed logical to promote them using our website and other social media outlets.
‘We’ve had over 6000 hits since Christmas on the new website and our match-day e-Programmes have had over 12,000 views so far this campaign.’
He added, ‘The reality is that in the current economic climate all sponsors are looking for a return on their investment. If we can demonstrate that the club’s activities in promoting Johnsons are having a positive impact then we have a chance of continuing to develop our partnership beyond the current season.’
Click image above to see the latest Johnsons Toyota offers
Johnsons Toyota Liverpool General Manager Gareth Shone said, ‘We’re always looking for ways to develop the business and grow sales and our partnership with St Helens Town has proved to be a successful one.
‘The club’s excellent social media presence makes this a great opportunity for us to gain some additional foot-fall to our website and importantly to our 2014 deals.’
‘We’re are also offering an additional £250 discount off any new or used cars to customers using a special St Helens Town promotional code STH14 which will be available until the 31st March 2014.’